Cheryl Claypoole | Senior SEO Copywriter & Content Strategist

I'm an SEO copywriter and content strategist who helps brands turn complex topics into clear, compelling copy that ranks, resonates and drives results.

With over 25 years of experience, I specialize in crafting content that engages readers while meeting search engine quality standards. From senior living and luxury retail to healthcare and B2b verticals, I help brands find their voice and use it to reach their goals.

Whether I’m planning a content strategy, crafting ad copy or writing a blog post that simplifies a technical process, I bring sharp thinking, strong storytelling and a calm, collaborative approach to every project.

My Recent Work

The Columbus Dispatch •

Senior living trends: A Baby Boomer revolution

For this sponsored content piece published in The Columbus Dispatch, I wrote an SEO-optimized feature that positions Friendship Village of Dublin at the forefront of senior living innovation. Targeting high-intent keywords such as “senior living trends,” “baby boomers retirement,” and “luxury senior communities,” the article strikes a balance between thought leadership and subtle brand placement. I used engaging, future-focused language and trend-based subheadings to drive search visibility while reinforcing the community’s relevance to a new generation of decision-makers.
Crimson Cup Coffee & Tea •

Kopi Luwak Coffee and Your Bucket List Blog Post

"Most java junkies probably know that Kopi Luwak is the world’s most expensive coffee, typically selling for $100 per pound and up to $50 per cup in fine restaurants. Consumed primarily in Japan and other Asian markets, Kopi Luwak gained worldwide fame in the 2007 comedy, The Bucket List.

Billionaire Edward Cole (Jack Nicholson) meets mechanic Carter Chambers (Morgan Freeman) in a hospital cancer ward. Despite differences in class and character, the two bond over their shared illness. Facing mor...
Worthington Jewelers •

In-store Magazine

As the article copywriter and editor for this in-store bridal marketing piece, I created a headline and brand message that captures the emotional significance of engagement while anchoring it in local identity. The tagline “Where Columbus Gets Engaged” evokes community pride and timeless romance, helping Worthington Jewelers position itself as the trusted hometown jeweler for life’s biggest moments. Designed for high visual impact and quick resonance in a retail setting, the piece served as both décor and brand reinforcement, elevating the customer experience and supporting in-store consultations.