Cheryl Claypoole | Senior SEO Copywriter & Content Strategist

I'm an SEO copywriter and content strategist who helps brands turn complex topics into clear, compelling copy that ranks, resonates and drives results.

With over 25 years of experience, I specialize in crafting content that engages readers while meeting search engine quality standards. From senior living and luxury retail to healthcare and B2b verticals, I help brands find their voice and use it to reach their goals.

Whether I’m planning a content strategy, crafting ad copy or writing a blog post that simplifies a technical process, I bring sharp thinking, strong storytelling and a calm, collaborative approach to every project.